For a better browsing experience, please upgrade your browser.

FiveThirtyEight

Stephen Colbert will be replacing David Letterman at “Late Show” on CBS, and that is remarkably convenient for us: We had done a study with SurveyMonkey Audience, an online polling firm, about politics and late-night talk shows.

On Feb. 27 and 28, SurveyMonkey asked 1,106 people about their viewing habits weeknights at 11:30. Among that group, 100 said they watched “Late Show With David Letterman,” and 105 said they watched “The Colbert Report.” That’s a small sample size, but it’s a good start to gleaning some basic similarities and differences between the two audiences.

First, there is some overlap between the shows’ viewers: 23 percent of people who said they regularly watched Letterman said they also regularly watched Colbert. So the Comedy Central phenom should have at least a small base of fans waiting for him at his new network.

But here’s a chart that will probably have some executives at CBS, a network seeking younger viewers, grinning:

hickey-2-colbert-age

The shows also have remarkably similar viewer-commitment patterns, according to our research. Roughly 20 to 25 percent of each show’s viewers watched daily, 50 to 60 percent watched a few times a week, and 8 percent watched once per week.

Politically, Colbert’s audience is slightly to the left of Letterman’s. But again, the sample size isn’t ideal:

hickey-2-colbert-politics

Comments Add Comment

Filed under , , , , ,

Never miss the best of FiveThirtyEight.

Subscribe to the FiveThirtyEight Newsletter
×

Sign up for our newsletters to keep up with our favorite articles, charts and regressions. We have two on offer: The first is a curated digest of the best of what’s run on FiveThirtyEight that week. The other is Ctrl + , our weekly look at the best data journalism from around the web. Enter your email below, and we’ll be in touch.




By clicking subscribe, you agree to the FanBridge Privacy Policy

Powered by WordPress.com VIP