(As inspired by Mark Halperin).
– To speak to a national television audience at least once a week through a variety of venues.
– To speak to age 18-30 voters on a regular basis, through mechanicsms such as online chats that you host at your website.
– To develop a 30-second soundbyte answer to the question of high gas prices that everybody can recite by rote.
– To embody some of Bill Clinton, let your guard down, and speak to people’s economic pain every day.
– To embody some of Hillary Clinton, develop more than one gear, and keep the McCain team off-balance.
– To speak to the importance of your role as a father, and to use it to highlight the moral imperative that we face in keeping the environment safe for our children.
– To pick some quick-and-dirty populist pieces of legislation that appeal to particular swing constituencies, such as the Airline Passenger’s Bill of Rights.
– To determine whether Hillary Clinton is able and willing to be a high-profile surrogate for you and, if so, to deploy her on the trail immediately.
– To get some better advertising people, and run more ads less often rather than fewer ads more often.
– To quit being so deferential to John McCain.
– To let the press in all the way, except FOX NEWS.
– To avoid the temptation to pick a Vice President by focus group.
– To make some high-profile admission of an error in judgment that you made, and to get your self-effacing sense of humor back.
– To highlight an issue like your support for gays in the military that polls better than the Republicans realize, and attempt to lure them into re-fighting the culture wars.
– To continue going after uncharted ground like Montana, North Dakota and Indiana where the McCain campaign can’t spend resources without losing face.
– To poll the hell out of the cellphone problem and determine if it gives you an advantage, and if so, in which states.
– To quit acting like you have a 10-point lead. You don’t.
Note: This is analysis, not advice.