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Sorry Democrats, Marijuana Doesn’t Bring Young Voters to the Polls

Some Democrats think they’ve found a great smoky hope in state ballot measures seeking to legalize marijuana. Come November, Alaska will vote on whether to make recreational marijuana legal, and several other states are thinking about doing to the same. In Alaska, the referendum will appear on the ballot alongside a competitive U.S. Senate race between Democrat Mark Begich and an as yet undecided Republican. The Begich campaign declined to comment on whether it expected pot to help its chances,1 yet the idea that pro-marijuana ballot measures can help Democrats makes sense. Young voters, who are very much in favor of marijuana legalization and who tend to lean Democratic, haven’t made up as high a percentage of voters in midterm elections as they do in general elections; if they come out to vote on pot, maybe Alaska Democrats can get their candidate into office.

But a closer look at the evidence suggests Begich might not stand to benefit. Overall, past marijuana ballot measures haven’t meant that more young people come out to vote. This year’s senate race in Alaska would likely have to be very close for the marijuana ballot measure to make a difference.

The conventional wisdom that marijuana ballot measures help Democrats goes back to the 2012 exit polls conducted in Colorado, Oregon and Washington. Those surveys showed that young people were a larger percentage of the electorate in 2012 than in 2008. In Colorado, 18- to 29-year-olds made up 6 points more of the electorate (from 14 percent to 20 percent), 12 points more in Washington (10 percent to 22 percent), and 5 points more in Oregon (12 percent to 17 percent), where the ballot measure failed.2

But there’s some contradictory evidence from another source: The government’s Current Population Survey (CPS) didn’t show anywhere near the increase in young voters that exit polls did. The Census Bureau found youth turnout rose by 0.2 points in Colorado, dropped by 0.9 points in Oregon, and dropped by 2.7 points in Washington from 2008 to 2012, an average 1.2-point drop across all three states. This drop is pretty much the same as the 1.5-point drop in young voters nationally, as measured by the CPS.

There’s reason to think we should trust the CPS more than the exit polls. The latter aren’t designed to estimate the ages of voters, as the Center for Information and Research on Civic Learning and Engagement has pointed out. That’s not to say CPS estimates are immune to margin of error. But a third source of evidence backs up the CPS: pre-election polls. In Colorado,3 Oregon4 and Washington5 a variety of pollsters had numbers more in line with the CPS than the exit polls.

We can also look at prior years’ recreational marijuana ballot measures, including those that sought to legalize, decriminalize or lessen the penalty for recreational marijuana. For the 14 such ballot measures since 1998, the voting pool was made up of 0.2 percentage points fewer 18- to 29-year-olds, according to the CPS, compared to the prior similar election (i.e. the prior midterm for midterm years and the prior presidential election for presidential election years).


Looking only at the midterms, the 18-to-29 demographic rose 0.1 percentage points on average. Once again, marijuana on the ballot doesn’t appear to have made a difference in whether young people voted.

Past research by political science professors Caroline Tolbert and John Grummel of Kent State University and Daniel Smith of the University of Denver showed that ballot measures drive up voter turnout overall. And in 2012, when pot was on the ballot, significantly more voters turned out in both Colorado and Washington, though not in Oregon, where the referendum didn’t pass.

But those voters didn’t help Democrats. There was no relationship between a change in turnout in these three states and how well President Barack Obama, or marijuana, did in individual counties. On average, Obama lost the same amount of support in these states — 3.4 points from 2008 — as he did nationally. None of this proves that marijuana wasn’t helpful for Democrats among a subset of voters, but it suggests that the overall effect was small and fairly neutral.

The good news for Begich is that the marijuana referendum almost certainly won’t hurt him. His race looks tight, but the polls are still sparse and unreliable. A slim majority of Alaskans support legalization, according to a March poll by Dittman Research,6 one of the few pollsters to predict Lisa Murkowski’s 2010 write-in Senate victory.

If Begich really wanted to tap into the marijuana vote, he could try something Obama didn’t: embrace legalization. (Begich hasn’t yet.) Marijuana could act as a priming effect to convert voters who might not otherwise vote for him.7 Sometimes to win, you have to take a risk. Best to inhale deeply first.

Correction (May 1, 9:25 p.m.): A footnote to this article originally misstated that the Begich campaign expected a boost from other measures on the ballot this November. The campaign simply pointed out that other measures besides marijuana legalization would be on the ballot.


  1. The campaign did note that other measures are on the ballot, including one on the minimum wage and another on mining in Bristol Bay.

  2. This year, a George Washington University Battleground poll found 73 percent of Democrats would be “more likely to vote” if marijuana was on the ballot, compared to 66 percent of Republicans. For our purposes, the poll had problems — it measured the sentiment of likely voters, not those who weren’t planning to vote but now might. It also showed young voters were no more likely to say they would vote with marijuana on the ballot than older voters would. As Todd Rogers of Harvard University and Masa Aida of the Democratic polling firm Greenberg Quinlan Rosner Research have documented, saying you’re going to vote is not the same as doing it.

  3. Public Policy Polling and the respected Keating Research pegged 18- to 29-year-olds as 16 percent of the electorate in Colorado in 2012. Public Policy Polling and the AP/GFK poll had 18- to 29-year-olds as 14 and 16 percent of the electorate, respectively, in 2008. This negligible change in young people’s share of the electorate matches the CPS data much better than the exit polls.

  4. In Oregon, the very accurate SurveyUSA had the 18- to -34 year-old demographic as 25 percent of the electorate in 2012. Before 2008, SurveyUSA had that group as 23 percent of the electorate. This change splits the difference between the CPS and the exit polls.

  5. In Washington, SurveyUSA had 18- to 34-year-olds as 24 percent of the electorate in 2012. In 2008, SurveyUSA had them as 24 percent of the electorate. Again, this is nowhere close to the exit polls and is much closer to the CPS in terms of change.

  6. In that poll, 62 percent of 18- to 29-year-olds favored legalization, while just 40 percent of those over 60 did. This nearly matches the Democrat-Republican split on the issue, with 64 percent of Democrats wanting to legalize recreational marijuana and only 39 percent of Republicans wanting to do so.

  7. Political scientists Daniel Smith, Matthew DeSantis and Jason Kassel argued that in George W. Bush’s second campaign in 2004, he may have been helped by an amendment against same-sex marriage in Ohio. Evangelicals there connected being against same-sex marriage with being for Bush at a larger rate than they otherwise would have because Bush was for the amendment. With the majority of Alaskans in favor of legalized marijuana at this point, Begich could follow Bush’s example and do the same.

Harry Enten was a senior political writer and analyst for FiveThirtyEight.