Skip to main content
ABC News
Significant Digits For Tuesday, Aug. 23, 2016

You’re reading Significant Digits, a daily digest of the telling numbers tucked inside the news.

4 lost sponsorships

It has been a trying week for Ryan Lochte, the U.S. Olympic swimmer who said he got mugged but really did not get mugged in Rio. He has lost at least four sponsorships, from Speedo, Ralph Lauren, Gentle Hair Removal and Airweave. [Mashable]

15 percent

Draft Kings and Fan Duel will be allowed to operate in New York State this football season, thanks to legislation passed in June that throws a 15 percent tax on revenues on the companies. [Democrat & Chronicle]

17 percent

The final numbers are in: Olympic viewership was down 17 percent on NBC compared to the London games, and already everyone is blaming the youths rather than the corporations that failed to find a way to reach them. [Bloomberg]

75 percent

Percentage of music sales in Japan that are physical CDs and vinyl, which is absurd. The Japanese market for music is completely unlike any other, and weirdly enough it’s because they had all the good technology — camera phones, 3G, et cetera — before everyone else. [Quartz]


My fellow Americans, the operation has failed: A flotilla invasion force into Canada — comprising mainly participants in the Port Huron Float Down — has failed, with 1,500 Americans captured and also rescued by the Sarnia police, the Ontario Provincial Police, the Canadian Coast Guard, Canada Border Service Agency and some people who happened to work nearby after they were blown on to the Canadian shore during the fun date out on the river. Thanks, neighbor. [CBC]


Number of posts on by the reckoning of one of their data analysts. Yesterday evening the blog shut down, litigated into the ground by Hulk Hogan and venture capitalist with several weird thoughts about a whole bunch of stuff Peter Thiel. Univision bought the other Gawker properties. [Kinja]

You really need to sign up for the Significant Digits newsletter.

And if you see a significant digit in the wild, send it to @WaltHickey.

Walt Hickey was FiveThirtyEight’s chief culture writer.