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Significant Digits For Thursday, June 9, 2016

Welcome to Significant Digits, a daily digest of the telling numbers tucked inside the news.

9 percent

Every year, Americans throw away 13 million tons of textiles, which amounts to about 9 percent of non-recycled trash. [PBS]

14 years old

Davontae Sanford spent nine years behind bars after confessing to committing four murders when he was just 14 years old. His confession was false — someone else later admitted to the crimes — and a judge on Tuesday ordered Sanford’s release. [NBC News]

36.8 percent

GM and Ford are going at it through advertising in the large pickup truck sector. So far this year, Ford has a slight edge: 36.8 percent of large pickup sales in the U.S. were Fords, while 35.5 percent were made by GM. [Bloomberg]


The Cleveland Cavaliers rallied back from a two-game deficit in their NBA Finals series against the Golden State Warriors Wednesday at home, beating the Warriors 120-90. Golden State is still the favorite, with a 77 percent chance of winning the title. [ESPN, FiveThirtyEight]

$75.3 billion

The PricewaterhouseCoopers forecast for digital advertising revenues next year, largely buoyed by video ads on mobile phones. That’s a lot of dough, but it’s newsworthy for another reason: PwC forecasts $70.4 billion in advertising revenues for television broadcasters, meaning that the web is expected to triumph over television after years in the backseat. [Financial Times]

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And if you see a significant digit in the wild, send it to @WaltHickey.

Walt Hickey was FiveThirtyEight’s chief culture writer.