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Bloomberg on a slow news day:

July 25 (Bloomberg) — Political strategists and pollsters are on the hunt for the “soccer moms” and “Nascar dads” of 2008, the blocs of swing voters with enough clout to turn the tide in the presidential race.

Pollsters haven’t yet popularized catchy labels for key demographic groups, like the minivan-driving suburban “soccer moms” deemed crucial in 1996.

There is one group that’s up for grabs and could swing the election to Democrat Barack Obama or Republican John McCain: women in their 50s and 60s without a college education.

Yes, the outcome of this election will be entirely determined by non- college educated white women between the ages of 50 and 69. In fact, political strategists have determined even more specifically that it will be 57-year-old women named Cynthia who skipped their high school reunion and live within three miles of a Pottery Barn.

Nate Silver is the founder and editor in chief of FiveThirtyEight.