Another advantage of being the first to tie up your party’s nomination: John McCain is now running his first general election commercial. It’s a bit of an abstract, aloof commercial, likely designed with longer-term branding stratagems in mind.
[youtube http://www.youtube.com/watch?v=j-QYIP7o2-A&rel=0]
The ad is running in New Mexico — a pretty safe choice considering that the election was decided by less than 6,000 votes there last time around.