I don't know that tonight was very effective. There wasn't a lot of star power or a lot of people with great speaking talent. And tonight volleyed a lot between different themes. But at least there's some effort to reach out beyond the base -- a bit more than I thought there might be -- especially in Melania Trump's speech. A lot of it depends on whether voters buy into the theatrics of stuff like, say, Trump holding a naturalization ceremony, or just think he's being an opportunist/hypocrite/cynic given his track record on immigration.