Radio Saturation Check-In
Another hyper-anecdotal report on radio ads: After an hour driving around in Iowa and scanning through the dial, I’d heard about a dozen political ads. After half a day in New Hampshire, we’ve only heard one, for Chris Chrisite. The campaigns are spending upwards of $100 million on ads ahead of Tuesday’s vote, though, so we’ll surely find ourselves saturated and check in more on what we see and hear. For now, though, we’re listening to Fleetwood Mac.