FiveThirtyEight
Julia Wolfe

Some candidates (cough … Gabbard … cough) will use a spike in google searches as a measure of “winning.” And we in the media like to pass around Google searches on debate nights — it’s hard data, after all!

But we typically see spikes for candidates who aren’t well known. Who hasn’t used google to answer “who is ____?” Just take a look at the early Google search spikes so far:

Americans are trying to figure out who Swalwell is

Spikes in google searches for candidate’s in the Democratic debate tonight

Candidate Spike in searches
@ericswalwell +3,400%
@SenGillibrand 3,100
@marwilliamson 2,800
@hickenlooper 2,100
@AndrewYang 1,000
@KamalaHarris 900
@PeteButtigieg 900
@joebiden 850
@SenatorBennet 400
@SenSanders 350

Source: Google


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