We might be seeing a broader ideological sorting among Latinos, with conservative self-identifiers moving toward Republicans. That would be consistent with the ongoing ideological sorting we have seen among white voters. It could also be a sign that socialist messaging does matter. Latinos who emigrate from a country with a leader on the ideological left are more likely to vote Republican (and the reverse for people who immigrate from places with leaders on the ideological right). That is true not just for Cubans, but also for Mexicans, depending on who was in charge when they emigrated.
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