Why Trump’s Suburban Messaging Doesn’t Seem To Have Worked
ICYMI, Trump is really going after suburban women. As we wrote in October, the suburbs, in Trump’s telling, are under siege — and a Biden presidency would transform them beyond recognition. But Trump’s vision of suburbia is an outdated one. The suburbs are increasingly diverse — ideologically and racially — and so his message, which equates affordable housing with crime and insecurity, might not be resonating with its intended target, suburban white women. According to our analysis of likely voters, 54 percent of suburban white women are backing Biden — just 45 percent said they’d be supporting Trump. But suburban white men are decidedly not with Biden — 57 percent support Trump, while just 41 percent support Biden — producing a sizable gender gap in the suburbs.
Of course, we’ll have to see what the actual vote looks like. But why are suburban white women and suburban white men seemingly at odds? As we explained, even though they live in similar geographic regions, suburban white women have more progressive views about gender and are less resentful of Black Americans compared with suburban white men. And even among Republicans in the suburbs, white women take a less hardline position on immigration than white men, which is arguably implicit in Trump’s messages about suburban decay. Moreover, according to political scientist Theda Skocpal and historian Lara Putnam, women in the suburbs are increasingly politically engaged, organizing for Democratic candidates in down-ballot races, suggesting that their support for Democrats will outlive the Trump years.