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Significant Digits For Wednesday, Sept. 28, 2016

You’re reading Significant Digits, a daily digest of the telling numbers tucked inside the news.

0.9 percent

Nobody wants to hear about other people’s fantasy football teams, but it is rather delightful to rip them. Last week 0.9 percent of ESPN fantasy players started Tom Brady, who is still serving a four game suspension because of Deflategate. Meanwhile, Trevor Siemian of the Denver Broncos did indeed play and was the best QB in Week 3, yet a mere 0.7 percent of players started him. I will never pass up an opportunity to mock New England fans who think a suspended Brady will still outscore players who actually take the field. [SportsCenter]

55 percent

Percentage of Americans who start an online shopping search at Amazon, a 25 percent increase from the same market research survey last year. [Recode]


That’s when The Arizona Republic began publication. Since then, the newspaper has never once endorsed a Democrat for president — until Tuesday, when the editorial board supported Hillary Clinton over Donald Trump. [The Arizona Republic]

$41 million

Wells Fargo has forced its CEO John Stumpf to give up $41 million in compensation over a scandal in which fake accounts were set up by sales employees to juice numbers. A further $19 million in stock grants was clawed back from Carrie Tolestedt, who ran the division behind the incidents. [The New York Times]

84 million

Average viewership across 13 television channels of Monday night’s debate between Hillary Clinton and Donald Trump, according to Nielsen. That figure doesn’t even include those who watched online or watched at parties or bars. [CNN]

$1 billion

Jose Cuervo, the largest tequila producer on earth, is planning to go public with a potentially $1 billion offering. It would be the largest IPO in Mexico since 2014. [Bloomberg]

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If you see a significant digit in the wild, send it to @WaltHickey.

Walt Hickey was FiveThirtyEight’s chief culture writer.