Skip to main content
ABC News
Significant Digits For Friday, Oct. 14, 2016

You’re reading Significant Digits, a daily digest of the telling numbers tucked inside the news.

70 percent

Percentage of food manufacturers’ marketing budgets that goes to trade promotion fees, which is money paid to supermarkets to score better product placement and promotion. [Quartz]

70.9 percent

What are the most pass-heavy teams in the NFL? FiveThirtyEight contributor Chase Stewart calculated the Adjusted Pass Ratio — the percentage of plays where a quarterback attempts a pass, is sacked or scrambles, ignoring spikes and kneel-downs — for all the teams in the NFL. Jacksonville and Kansas City come out on top, with Adjusted Pass Ratios of 70.9. San Francisco, Los Angeles, Dallas and Tennessee are among the run-heaviest teams this season. [FiveThirtyEight]


Bob Dylan won the Nobel Prize for Literature on Thursday; he’s the first American to win the prize since Toni Morrison won in 1993. Don McLean must be furious. [The Guardian]


Estimated number of people employed at Donald Trump’s companies. Only a dozen have contributed more than $200 to his campaign. Maybe he’s just such a great boss that his employees can’t stand to see him leave them for the presidency. [Reuters]


Amazon says it will take on more than 120,000 seasonal workers for the holidays this year. Last year, 14,000 seasonal employees went on to get regular full-time positions, the company said. [@DanLinden]


Jobless claims in the period ending Oct. 8. The four-week average for unemployment benefit filings is the lowest since 1973. [Bloomberg]

You really need to sign up for the Significant Digits newsletter.

If you see a significant digit in the wild, send it to @WaltHickey.

Walt Hickey was FiveThirtyEight’s chief culture writer.