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Significant Digits For Friday, Nov. 11, 2016

You’re reading Significant Digits, a daily digest of the numbers tucked inside the news.

2 Seahawks game tickets

Cassius Marsh is a linebacker for the Seattle Seahawks and is in the middle of a nightmare: the player’s a longtime fan of the “Magic: The Gathering” card game, and somebody stole his collection of cards, which are worth $20,000 to $25,000. He’s offering two Seahawks game tickets to anyone who finds them. [The Washington Post]

5.1 points

This year the Senate races tracked remarkably well with the presidential race in a number of states, showing that Senate elections had been thoroughly nationalized. The average absolute difference between a Senate race and presidential race in 11 states to watch was a mere 5.1 percentage points, strongly influenced by Ohio and Missouri where the races did not track closely. [FiveThirtyEight]

20 percent

Smith & Wesson, which announced earlier this week that it will change its name to the highly generic American Outdoor Brands, has seen its stock tank on the news of Donald Trump’s presidency. A Donald Trump presidency means gun-owners will not perceive an immediate threat to the availability of guns, which means no fear-buoyed impulse purchases of American Outdoor Brands firearms, which in turn means a 20 percent crash in the value of the company. [Bloomberg]

63 minutes

The National Football League is considering dialing back the number of advertisements played during a game, which can be as high as 70 per game. On average, 63 minutes of an NFL telecast is ads, and the NFL is trying to stop the bleeding in its viewership numbers. [Awful Announcing]

600 hours of content

An estimate from says the average Netflix subscriber watched around 600 hours of Netflix content in 2016, which is just about double the watch time for subscribers in 2011. [Business Insider]


Number of proposed constitutional amendments in Congress over the past 200 years that sought to change the Electoral College. None of them passed. [FiveThirtyEight]

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Walt Hickey was FiveThirtyEight’s chief culture writer.