Kickoff rallies generate extra media coverage too
Number of 15-second cable news clips in which Sens. Bernie Sanders, Kamala Harris and Cory Booker were mentioned after declaring their 2020 candidacies compared with after their kickoff rallies
SANDERS
HARRIS
BOOKER
KICKOFF
RALLY
400
Announced
Candidacy
300
200
100
0
200
100
0
200
100
0
-2
0
2
4
-2
0
2
4
DAYS BEFORE OR AFTER
SANDERS
HARRIS
BOOKER
KICKOFF
RALLY
400
Announced
Candidacy
300
200
100
0
200
100
0
200
100
0
-2
-1
0
1
2
3
4
5
-2
-1
0
1
2
3
4
5
DAYS BEFORE OR AFTER
Search queries of CNN, Fox News and MSNBC included the candidates' full names, common nicknames, common misspellings of their names and their titles plus their last names. The cutoff for measuring any given day is midnight Eastern Time.