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Google Traffic Suggests McCain Not Grabbing Voters’ Attention

I don’t know how predictive this is, but here’s something interesting: the volume of search traffic conducted on Google over the course of the past month.

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There’s been an uptick of interest in Obama, but McCain’s numbers have flatlined. He’s not controlling news cycles and there’s little evidence that voters are taking a second look.

Of course, you could frame this as voters taking a second look at Obama: we don’t know how many of those searches are “Obama god damn america” or “Obama Khalidi”. But generally, if you’re relying on a scenario wherein the electorate substantially reorients itself within the final 96 hours, you’re going to want to see a surge of interest in your candidate.

Nate Silver is the founder and editor in chief of FiveThirtyEight.

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