For a better browsing experience, please upgrade your browser.



I don’t know how predictive this is, but here’s something interesting: the volume of search traffic conducted on Google over the course of the past month.

There’s been an uptick of interest in Obama, but McCain’s numbers have flatlined. He’s not controlling news cycles and there’s little evidence that voters are taking a second look.

Of course, you could frame this as voters taking a second look at Obama: we don’t know how many of those searches are “Obama god damn america” or “Obama Khalidi”. But generally, if you’re relying on a scenario wherein the electorate substantially reorients itself within the final 96 hours, you’re going to want to see a surge of interest in your candidate.

Filed under

Comments Add Comment

Never miss the best of FiveThirtyEight.

Subscribe to the FiveThirtyEight Newsletter

Sign up for our newsletters to keep up with our favorite articles, charts and regressions. We have two on offer: The first is a curated digest of the best of what’s run on FiveThirtyEight that week. The other is Ctrl + , our weekly look at the best data journalism from around the web. Enter your email below, and we’ll be in touch.

By clicking subscribe, you agree to the FanBridge Privacy Policy

Powered by VIP